Main benefits of using Feature factory

1. Databricks first solution
   • create segments right where the data is
2. Easy CI/CD deployment - Segments as a code
   • create segments using code
   • use github to deploy and execute
3. Reusable segments for multiple export locations
   • segments can be exported into multiple locations just by specifying in config
4. Complete history of all exports
   • what, where, when, by whom
   • audit log
5. 1st class support for SQL and PySpark
   • pick a language to create your segments
6. Support for 3rd party Exporter plugins
   • build a custom exporter to suit your needs
7. Prebuilt exporters
   • Salesforce marketing cloud
   • Facebook - In development
   • Google ads - In development